SEGA
Exhibition
Brief: Developed high-end 3D spatial designs and animated CGI visuals for a major Sega gaming convention. The client required a compelling brand activation space that would cut through the noise of a busy expo environment and attract attendees.
The Strategy & Design: Focusing on experiential design, the custom exhibition unit was modeled to serve multiple functions. It acted as a high-impact retail display for Sega’s latest gaming offerings, while seamlessly integrating a dedicated hospitality and entertainment zone. By delivering realistic 3D exhibition renders and flythrough animations, the client was able to fully visualize the activation strategy, spatial layout, and attendee flow before physical construction began.
Discipline: 3D Spatial Design, Brand Activations, Exhibition Stand Visualisation, Experiential Event 3D Modelling, Retail & Hospitality Design.
