Sega Exhibition: Brand Activation & Experiential Spatial Design
A high-end 3D spatial design and animated CGI project developed for a major gaming convention, focusing on cutting through the noise of a busy expo environment and driving attendee engagement.
The Strategy & Design: A custom exhibition structure modelled to serve multiple commercial functions—acting as a high-impact retail display for latest gaming offerings while seamlessly integrating a dedicated hospitality and entertainment zone.
The Execution: Photorealistic spatial renders and flythrough animations designed to validate the activation strategy, layout ergonomics, and visitor flow prior to physical construction.
Deliverables: Exhibition space CGI stills, flythrough animation sequences, and brand activation layout assets.